Toolkit
Most photographer sites look like every other photographer's site.
Real-estate photography is a crowded category in Milwaukee, and most studios run on the same three off-the-shelf SaaS templates — Squarespace, PhotoBiz, generic WordPress. The work on those pages is gorgeous; the sites are forgettable.
HomeFocus needed a brand and a site that read as a premium local studio at first glance — and that the team could actually update without calling a developer.
Brand-first, image-led, agent-friendly.
I built the identity around a viewfinder-frame mark and a single confident orange. The site itself stays out of the work's way: huge image grids, generous negative space, and a typographic hierarchy that lets the photography do the talking.
Every block — hero, gallery, pricing table, blog, FAQ — is a Storyblok component the team can rearrange and re-author in the visual editor. Mobile-first throughout, since most agents are browsing portfolios on a phone between showings.
Stack & infrastructure
- Next.js 15 App Router, deployed to Vercel with on-publish revalidation from Storyblok.
- Storyblok as the headless CMS — visual editor for hero, gallery, pricing, blog, and FAQ blocks.
- Tailwind for layout, with a custom token scale that keeps spacing consistent across breakpoints.
- Framer Motion for hero entrances and gallery transitions; Swiper for touch-driven image carousels.
Punch
We build modern websites for growing brands.
