Punch

Double Up Digital launched in 2017. The name fit who we were back then — a small Atlanta shop taking on whatever digital work walked through the door. Eight years later, the work had grown up. The clients had grown up. Our point of view had grown up. The brand had not.

We needed a new name, a new mark, and a website that introduced the agency we'd actually become — without erasing the eight years that got us there.

The new brand is built around one word. A punch is fast, deliberate, and lands. Filson Soft sets a confident italic-bold tone, the wordmark carries its own splash, and the whole palette is one cream and one red. Nothing decorative that isn't doing real work.

The site is the front door for a five-discipline agency — web development, creative direction, SEO, paid media, and conversion-rate optimization. Every page opens with a story and ends with a conversation. "Let's collaborate and make great stuff" reads like a tagline, but it's really how we work.

• Next.js App Router with Lenis-driven scroll, a custom cursor, and a Storyblok-backed block library covering hero, feature, accordion, blog, and CTA layouts.
• Storyblok as the headless CMS — every section editable in the visual editor, including a sitewide footer CTA.
• Filson Soft as the brand typeface, with a Tailwind theme keyed to the three-color palette — black, red, and an off-white cream.