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Double Up Digital

We build modern websites for growing brands.

Role
Co-founder · Design & Engineering Lead
Client
Co-founded
Year
2017 — present

Toolkit

WebBrandSEOPaid MediaNext.jsStoryblokWordPress
01
The problem

Most agencies sell vibes. We sell receipts.

The web-agency category runs on soft promises — "modern," "engaging," "on-brand" — without the numbers underneath. Clients pay retainers without knowing whether the dollars turned into traffic, leads, or revenue, and the relationship slowly turns into a stand-off.

We built Double Up to be the opposite: straightforward about the work, transparent about the math, and accountable to the metrics that actually move a business.

02
Approach

Four disciplines, one team.

Web development, branding, SEO, and paid media live under one roof. The team that designs the site is the team that ranks it, runs ads against it, and reports on it monthly. No reseller relationships, no handoffs across time zones.

Every engagement starts with a discovery sprint that names the customer, the moment, and the metric. Brand and product decisions get made in the same week, not in serial.

01
Discover
Customer + moment
02
Strategy
Brand + product
03
Design
System + screens
04
Build
Web + app
05
Grow
SEO + paid + iterate
03
Disciplines

What we ship.

  • Web development — custom sites and apps from concept through ship, on Next.js, Storyblok, or WordPress depending on what the editorial team actually needs.
  • Branding — identity systems, voice, and the rules that keep them coherent as the company grows.
  • SEO — technical, on-page, and content work measured in resolved issues and ranked queries, not vibes.
  • Paid media — Google Ads and social, instrumented end-to-end so the lead numbers tie back to a campaign.
04
Outcome

Nearly a decade, by the numbers.

From local businesses to globally recognized brands, across an industry's worth of categories. Same small, senior team — that part is on purpose.

125+
Custom websites shipped
470k+
Leads from paid media
6.7M+
SEO issues resolved
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